Latest blog posts
The BeMoved coffee-machine is a great idea! This apparatus does not only dispense coffee but also supplies you with information from internet, it helps you to know your colleagues better and it makes it possible to lose calories instead of gaining them. Imagine: a cup of coffee with minus 5 calories! It is an advanced coffee-machine, with a touch-screen and a camera. The result is quite similar to a multi-touch table, but you can’t put your cup on top of it, it serves your coffee. The next step could be that you drink your coffee with your colleagues in India and Brazil; plus share photo’s and synchronize agenda’s etc.
Tagged with: public space, gatekeeper, journalism, innovation
› Continue reading Coffee and battleNot so long ago when I did some research about Alternate Reality Gaming, I found out that there are a lot of misconceptions concerning Immersion. Without starting definition debate #2197 about what Immersion is and what not, I think it is safe to say that it is basically the intensiveness of a person to ‘be’ in a fictitious realm and the ability to lock out his own realm of reality. A big problem is of course that it can be difficult to determine what is the real realm in which you actually live and what the fictitious realm is in which you have immersed. I think it was 庄子 who said: ‘Am I a man dreaming he is a butterfly or am I a butterfly dreaming he is a man’. The answer is unfortunately all too easy: The most boring realm in which you keep ending up after switching from realm to realm is most likely the one you actually live, pay taxes, loose kidneys and finally die in order to go to the biggest fictional realm ever conceived by human called heaven and/or hell.
Tagged with: immersion, alternate reality
› Continue reading 'Immersion'Communicating, interacting and participating by means of mobile apparatus is booming; social networking, banking, navigating, watching (delayed) television. The mobile communication trend seamlessly fits in the development in which more than one media is available and used (crossmedia) to provide in the (information) needs of civilians and consumers. It also has an impact on the social and commercial development.
Tagged with: neocracy, mobile, communication
› Continue reading Pandora’s Neocracy #3, The future of mobile communicationLast week students of the Universities of applied sciences Utrecht and Enschede took part in a media battle. The concept of the battle was quite simple; Five companies presented a real life case before the students which they had to find a solution to. The companies presented them with cases varying from funeral services to branding of a region. All this in only two and a half days time whilst working in teams of three or four. The challenge was on.
Tagged with: target group, mediabattle, crossmedia
› Continue reading MediabattleNot so long ago all you heard when you asked which communication method should be used to get the result you wanted from your communication efforts, was internet related methods. “I’ll send them an email. ’’Oh, you need a website.” “Use Twitter.” Etc. etc. But there are all kinds of signals that old-fashioned methods are making a comeback.
Tagged with: print
› Continue reading Back to the future?This week I took another trip down memory lane. I was cleaning out some boxes at the attic and came across a bunch of old faxes. It drove me right back to when I was about fifteen years old. Me and my girlfriends used to spend evenings faxing to a group of friends living on the other side of the country. My dad always used to wonder why the fax machine was out of paper, again…
Tagged with: privacy, social media
› Continue reading Those good old fax machinesA brand is an association network in people’s brains. It’s not just a logo and a name stitched on a shirt or burned on a tea casket. The shape and colour of the logo mean something to people. They associate the sound of the brand-name with positive or negative experiences. People attribute their experiences to the brand, as well as the stories from other people’s experiences. Whether brand managers like it or not and whether the stories are true or not.
Tagged with: follow-group, fragmented target-groups, brand-building
› Continue reading Brand Building in the 21st centuryDaily life is becoming more and more complex despite the increasing use of ‘intelligent’ applications and services. The latest being the iPad. Of course ‘intelligent’ is a term whose meaning is quite relative, as Negroponte has already subtly pointed out: “A dog can recognize you from your gait more than one hundred yards away, whereas a computer does not even know you are there. Almost any pet can tell when you are angry, but a computer does not have a clue. Even puppies know when they have done wrong; computers don’t.”
Tagged with: personalisation, ipad, user profile
› Continue reading Loose the iPad! Get me an iProxyI don’t think that a lot of people will agree with me but for me; having around 200 TV stations and a decent remote control is a mixed blessing. Of course I’m very happy that I have this enormous amount of choice. I can’t get enough from MGM, SCIFI, Discovery, History Channel, Holland doc Etcetera but I also have to admit that I rarely finish a program to the end. Usually I wander of from the program I like and end somewhere else. This is mostly instigated by the curse called commercials but not so long ago I realized that it’s not only avoiding commercial breaks, but also an unconscious and pathetic need to zap around. My thumb just doesn’t like to miss things, This so called WWILA (Where Was I Looking At?) is annoying afterwards. I feel stupid that I haven’t finished a documentary or movie although it was really worthwhile to watch it. It makes me feel a gluttonous entertainment junky who just happens to be hooked on imagery.
› Continue reading “NO CHOICE TV”Have you noticed the Content Marketing Playbook, 42 ways to connect with customers? I discovered it on Junta42. There is more fun stuff there by the way. But this is really cool. You want to know which media you might best use to spread your content and don’t have the time or energy to really study all the different types of (social) media and what there pitfalls mights be? Take a look at this small booklet. You can download it for free, so why not.
Tagged with: social media
› Continue reading This is cool!
Latest news
Global GSM and 3GSM Mobile Connections
According to http://www.gsmworld.com/ there are a stunning approx 800 new GSM and 3GSM connections worldwide per minute (indicative only, estimated from market data collected by Wireless Intelligence. It is not a precise figure, nor usable for legal purposes.) At 10.30 AM on March 2, 2010, the estimated total was 4,207,736,782.
MediaBattle
Yesterday Saxion and HU started the MediaBattle. More than 15 teams will develop new business concepts based on five briefings of companies. Friday a jury will decide the winner based on 5 minute pitches.
Cell Cahiers downloads available
Both Cell Cahiers (‘De Digitale Kunstkammer’, and ‘Wijs met Media’) are now available for download.
DISH2009 meet and greet
Harry van Vliet and Erik Hekman will be attending the DISH2009 conference on Wednesday in Rotterdam. We will promote the PACE project and the publications ‘Cultuur in Context’ and ‘De Digitale Kunstkammer’ among other things. Let’s meet!
Final pitches
Friday afternoon the final pitches will be given at the FNT (Oudenoord, Utrecht) to a jury of experts on design, technology and interaction. More than ten teams of students will pitch on new solutions made possible by Multi Touch Tables.
