Latest blog posts
A brand is an association network in people’s brains. It’s not just a logo and a name stitched on a shirt or burned on a tea casket. The shape and colour of the logo mean something to people. They associate the sound of the brand-name with positive or negative experiences. People attribute their experiences to the brand, as well as the stories from other people’s experiences. Whether brand managers like it or not and whether the stories are true or not.
Tagged with: follow-group, fragmented target-groups, brand-building
› Continue reading Brand Building in the 21st centuryDaily life is becoming more and more complex despite the increasing use of ‘intelligent’ applications and services. The latest being the iPad. Of course ‘intelligent’ is a term whose meaning is quite relative, as Negroponte has already subtly pointed out: “A dog can recognize you from your gait more than one hundred yards away, whereas a computer does not even know you are there. Almost any pet can tell when you are angry, but a computer does not have a clue. Even puppies know when they have done wrong; computers don’t.”
Tagged with: personalisation, ipad, user profile
› Continue reading Loose the iPad! Get me an iProxyI don’t think that a lot of people will agree with me but for me; having around 200 TV stations and a decent remote control is a mixed blessing. Of course I’m very happy that I have this enormous amount of choice. I can’t get enough from MGM, SCIFI, Discovery, History Channel, Holland doc Etcetera but I also have to admit that I rarely finish a program to the end. Usually I wander of from the program I like and end somewhere else. This is mostly instigated by the curse called commercials but not so long ago I realized that it’s not only avoiding commercial breaks, but also an unconscious and pathetic need to zap around. My thumb just doesn’t like to miss things, This so called WWILA (Where Was I Looking At?) is annoying afterwards. I feel stupid that I haven’t finished a documentary or movie although it was really worthwhile to watch it. It makes me feel a gluttonous entertainment junky who just happens to be hooked on imagery.
› Continue reading “NO CHOICE TV”Have you noticed the Content Marketing Playbook, 42 ways to connect with customers? I discovered it on Junta42. There is more fun stuff there by the way. But this is really cool. You want to know which media you might best use to spread your content and don’t have the time or energy to really study all the different types of (social) media and what there pitfalls mights be? Take a look at this small booklet. You can download it for free, so why not.
Tagged with: social media
› Continue reading This is cool!To be able to survive in a global market we need innovation. We need a creative industry, and most of all we need ideas. Preferably good ideas but just a whole bunch of ideas would do for now. Let’s start by having a look at the word “idea”. What is an idea? And what makes one idea a good one and another one bad? It’s mostly circumstantial so there is no easy way to sepa-rate the good from the bad and the ugly. What we can do is look at the scale of an idea. I think we can divide the world of ideas and concepts into three different domains; there’s great inventions, big innovations and small improvements.
Tagged with: creative industries, innovation, ideas, experience
› Continue reading How big is your idea, and does size matter?For the first time since many years I have watched our queen’s Christmas speech and listened. (http://player.omroep.nl/?aflID=10445151). I have never been a real fan of monarchism as a whole but, hey, what the hack, at least we in Holland have someone who’s keeping us together, haven’t we? But now our first lady from her ivory tower told ‘her’ people that we are actually getting less social. We have no more ‘nabuurschap’ (close social companionship, ‘talkoot’ in Finnish, for all that matter). The reason according to HRH is digital media. Can you believe HRH said this? Where did she get that royal wisdom?
Tagged with: hope, digital media, public speech, #2, neaocracy, pandora
› Continue reading Pandora’s Neocracy #2, HopeHappy Holidays!
Try JibJab Sendables® eCards today!Tagged with: christmas
› Continue reading Happy Holidays!I remember the good old days. The days without mobile phones. The times where there was just one telephone in each household.. I remember my mam calling me: ‘Nien.. Tineke on the phone for you!!’ And then I would chat with my friend and make an appointment at what time we would meet where. We would always meet under the big clock and I was always on time.
Tagged with: cell phones
› Continue reading There's something about cell phones..Last week I attented the annual congress of the Customer Media Council. All speakers but one were talking about how we should move from print media to digital media. How we should do it and what the benefits would be. And as you can imagine the benefits would be enormous. If…. we would have a good content strategy. Firms like Albert Heijn are trying to move totally away from print.
› Continue reading Push or Pull?In 1966, when I was about 6 years old, I was a gadget myself. We had a black and white television and it had just three channels. Netherlands 1 and 2 and we could receive Belgium 1. Every time my father or an older member of the family wanted to change the channel, they asked me to change it for them. And I, thinking that they let me do that because I was so good at it, proudly walked up the television and changed the channel for them. My parents, brothers and sisters (all 10 of them) had a remote control ‘avant la lettre’.
Tagged with: gadgets, iphone, mobile
› Continue reading A personal history of gadgets
Latest news
Cell Cahiers downloads available
Both Cell Cahiers (‘De Digitale Kunstkammer’, and ‘Wijs met Media’) are now available for download.
DISH2009 meet and greet
Harry van Vliet and Erik Hekman will be attending the DISH2009 conference on Wednesday in Rotterdam. We will promote the PACE project and the publications ‘Cultuur in Context’ and ‘De Digitale Kunstkammer’ among other things. Let’s meet!
Final pitches
Friday afternoon the final pitches will be given at the FNT (Oudenoord, Utrecht) to a jury of experts on design, technology and interaction. More than ten teams of students will pitch on new solutions made possible by Multi Touch Tables.
Paper at IADIS WWW/Internet 2009 Rome
Erik Hekman will deliver a paper presentation at the IADIS WWW/Internet 2009 in Rome on Social Media, on 19 - 22 november.
OWD 2009 presentation
Harry van Vliet (Hogeschool Utrecht) and Jeroen Onstenk (InHolland) presented their research on Web 2.0 and Education at the OWD conference today in Utrecht. Download their presentation or view it here.
