Yesterday the KRO, the Dutch Catholic Broadcasting Organisation announced, at the University of Applied Sciences Utrecht, a ‘competition’ for their hit television show Spoorloos. Spoorloos, roughly translated ‘without a trace’, shows personal stories of persons looking for their long lost family members in the Netherlands and abroad. This, of course, with support of the editorial staff. Weekly, approximately 2,5 million viewer watch this show.


The problem, stated by the KRO, is that the show has six episodes in a row and a two month break. After the two month break another six episodes will be aired. However, during those two months of absence on the television the audience doesn’t visit the website. After the two month break, the KRO has to start over promoting their TV show. Another thing: the KRO wants to increase is the conversion rate television/internet and prolong the experience of the show in the months where it is not aired.

In this competition we have to create a pitch for a cross media strategy in order to solve this problem. We have to present this on the Creativity Means Business conference on Tuesday 27th of January. Of course, we of the Research Group Crossmedia Content, have to win this competition. With nine researchers we are currently in intense brainstorm sessions. This transformed our research lab into a war zone with Post-it’s everywhere. Below a picture of my place at the table.

tagged with: spoorloos, crossmedia

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