Latest blog post



Gyro Gearloose gets it and gets out!
(source: Twents Techniek Museum Heim)


According to Roel Raatgever, Director of UtrechtInc, we must go outside instead of sitting behind our desks writing our innovative business plans. During his workshop on ‘Business Modelling and the Lean Method’ at the Utrecht Innovation Day on October 31st he presented the participants a new perspective on the Business Model Canvas  in addition to its general use. In short, the Business Model Canvas is a strategic management and entrepreneurial tool. It allows you to describe, design, challenge, invent, and pivot your business model on the basis of nine elements.


The Business Model Canvas (source wikimedia)

Business modelling has taken a flight since Osterwalder published this model in his book ‘Business Model Generation’ in 2010. Business modelling works faster than writing a good old business plan. However, is it also more effective, and does your business plan actually improve? Not really, says Roel Raatgever. There is more to be taken care of. Roel presented the Lean Start-up Method, a derivative of The Lean Start-up Methodology. Other than the name of the method suggests, the Lean Start-up Method is also very useful for businesses that are no longer in a start-up phase, but want to innovate continuously.

What is the essence of the Lean Startup Method? This is very easy. Just go outside and meet your future customers! Don’t go writing what you THINK your customers value is, ASK them, and test it! First make a hypothesis (what do you think or assume), then built a prototype or design. Test it amongst your (future) customers and adjust your hypothesis according to the outcome of the test. It is as easy as that: test your value proposition in a continuous lifecycle of innovation. With the outcome of the lean method you can fill in the items at the Canvas model more effective and provide the optimal service or product to your costumers.

In summary, Roel gave us some very useful take home messages that I don’t want you to refrain from when being in the midst of a creative business modelling process: 

- never start with writing a business plan;
- the business model Canvas is a good tool, if used properly;
- your ideas will not grow to a success in your office or lab;
- what you have in mind may not be true in the real world;
- if you want to realize your idea, you need to do it yourself;
- and get out!

Useful links:

http://www.businessmodelgeneration.com/downloads/business_model_canvas_poster.pdf
http://theleanstartup.com/

Comments

Kees Winkel


on 17 November 2012 at 10:39

Although the Business Canvas model, at first glimpse, seems to be a good business modeling tool, I would recommend to have a closer look at other methods such as the STOF method, developed by Novay and TU Delft. This method has four major steps of which a quick scan, similar to Canvas, is the first. All in all, STOF, when conducted properly, will deliver answers mainly to the question whether the business modeled idea is worth developing and executable within the recognized overlooked issues and possible faults in thinking; it saves money and frustration other than euphorically dancing the consultant’s rain dance and hope for the best.
But then again, stuff that looks polished and slick often attracts birds of particular feather.

John P


on 29 July 2014 at 21:31

Hi,
I was browsing and came across your site www.crossmedialab.nl and was impressed - are you looking to take it to the next level and get more readers, subscribers and leads?
I offer a website network of 250,000 sites in 50+ countries that all have a large variety of readers and subscribers in 300 different niches and will bring you targeted visitors, customers, rankings improvement and most importantly real web traffic.
It works like this - you order the traffic package you think will benefit your website best, submit your niche - we confirm that we have websites in the network that fit your niche and place banners/links for your website in the featured sections - driving real people interested in exactly what your site niche is about.
You get:
- pay once, get real visitors looking for your website for months and months
- 100% real people clicking through from blogs and websites in your niche, we don’t send bots or automated traffic to websites
- Perfect service for a HUGE Alexa, Pagerank and traffic boost for months on end if you’re preparing to sell your website (on Flippa.com)
- Cheapest prices for REAL people visiting your site because they’re interested that you’ll find - anything that costs less is automated bot traffic, we guarantee it.
Let me know if you want thousands of new visitors, subscribers and new leads to www.crossmedialab.nl - if you have any questions about whether your niche is available or anything else, contact me at admin@trafficinstitutionemail.com.
Just think, you could double your monthly organic traffic in a month without any hassle :)
Order while it’s available here: http://trafficinstitution.com/plans-pricing/
John P
http://trafficinstitution.com/

Comment on this post

Name*

Email*

Message *

Anti spam, 4 + 2= *