Posts tagged with “added value ; awareness model; likeability model; relation model ; paid media ; earned me”

New communication models applied on blended learning

By Harry Smals on 30 June 2010

Higher education is quite similar to professional communication, as both try to influence what people know, feel and do. Universities and Universities of Applied Sciences (UAS’s) experience problems with teaching that might be caused by the same origins as problems that brands have when they want to influence their target groups. So, Universities and UAS’s might learn from brand communication scientists.

Tagged with: added value ; awareness model; likeability model; relation model ; paid media ; earned me,

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