A satisfying Christmas dinner?

As a follow up to my last blog on the measurement of quality, experience, satisfaction & loyalty, let’s take a closer look at satisfaction, as we did in the context of our festival research program. Satisfaction is characterised by most researchers as an ‘emotional response’, a response to a certain service; or as an ‘emotional state’, an affective psychological outcome of visitors’ experience. What this experience includes stays mostly unclear. In contrast to explanations how satisfaction comes about, no less than four models are usually presented to assess consumer satisfaction (taken from: Yoon & Uysal - An examination of the effects of motivation and satisfaction on destination loyalty: a structural model. Tourism Management 2005, 26, pp. 45-56).

Tagged with: satisfaction, festivals, christmas,

Happy Holidays!

Happy Holidays!

Tagged with: christmas,