A satisfying Christmas dinner?

As a follow up to my last blog on the measurement of quality, experience, satisfaction & loyalty, let’s take a closer look at satisfaction, as we did in the context of our festival research program. Satisfaction is characterised by most researchers as an ‘emotional response’, a response to a certain service; or as an ‘emotional state’, an affective psychological outcome of visitors’ experience. What this experience includes stays mostly unclear. In contrast to explanations how satisfaction comes about, no less than four models are usually presented to assess consumer satisfaction (taken from: Yoon & Uysal - An examination of the effects of motivation and satisfaction on destination loyalty: a structural model. Tourism Management 2005, 26, pp. 45-56).

Tagged with: satisfaction, festivals, christmas,

(my) Life is a festival

Sometimes all pieces of the puzzle come together. Last week I got this feeling at Festivak, a congress for festival organizations in RAI Amsterdam. In one afternoon my past, present and future festival experience passed before me eyes. Here is a short summary of my festival life in one afternoon.

Tagged with: crowdsourcing, festivals, participation,

Online versus real life experiences

It is a well known fact that the internet has brought with it many changes to the world economy, society and the daily lives of people. As people use the media and applications to define their identities (as I argued in my last blog), these developments and opportunities that accompany them might even be important for people’s perceptions and values. The popularity of internet applications results in their being used regularly to provide services for the general public. Besides that, the interactivity also creates opportunities for consumers to be proactive in gaining new experiences. As a result, the ways people choose to attend, prepare and experience events have changed.

Tagged with: museumkompas, festivals, experience,

DeBeschaving

Today, at the festival DeBeschaving members of the Crossmedialab were present to promote their concepts (among them BandSpot). Also a survey was held among the festival visitors, a survey (the 'eventmonitor') that is being developed by researchers of the Crossmedialab. A publication on the experience of festivals, with data from this survey will be published shortly. Furthermore, we also had fun watching DazzledKid, Kensington and so many other acts (a snail race, and of course Elvis lives....)

Tagged with: festivals, debeschaving, experience,