Building cross-medial grammar

This school year is almost finished. This is the time to look into which subjects will have to be reviewed. I am now working on the subject of web content. Traditionally a very text focused subject, in which the students have to write articles for an e-zine We are now aiming to broaden the subject to include other forms of content. I then started wondering if there is something like cross-medial writing. The Amsterdam college offers a module with such a name. It is, however, focused on writing a cross-medial concept, instead producing one. Do you need to be taught to produce cross-medial content? Do you need separate rules? Wouldn’t you agree that every media has got its own rules? What is so special about cross-media? Has it got its own ‘grammar’? I do not have a ready-made answer. But I think we should start to look at the theory about (digital) storytelling. In cross-media it also all about the story. Searching You Tube of found these movies by Ira Glass, host and producer of the well known radio and television show This American Life.

Tagged with: cross-medial, storytelling, grammar,