Youth congress: H2O and acronyms but no crossmedia

I visited the congress on trends in youth marketing (www.kidsenjongeren.nl) last week in Nemo, Amsterdam. Quit interesting. The congress took two days but I only visited the second day because the topic of the second day, youngsters (teens), has my interest, more so than the very young kids. As usual, a score of presentations and workshops overloaded the day. So, what have I learned? Well, again like almost always, if you are critical, not that much. The topics dealt with during the day were ‘as usual’ and not a word was spoken about crossmedia, apart from the numerous citations that teens are multi-tasking. And again, generation Einstein was not just mentioned as the capturing of our crossmedia savvy younger generations, it still seems to be a sort of religion for youth marketers. Hmmm.

Tagged with: congress, young people, youngsters, branding, levi's, crossmedia, Marketing,