Posts tagged with “loyalty”

Communication management and Crossmedia

By Harry Smals on 4 October 2009

Why would we bother about crossmedia? Why not just apply internet, TV, radio, print and events; isn’t that the same as crossmedia? I don’t think so! Crossmedia is not just about media, it’s about communication. The word ‘’medium’’ means that it is between two other things and connects them; a sender and a receiver in this case. Connecting, that is what media can do. Two or more people connect and consequently form a duo, a group, an organisation, and a network.

Tagged with: communication, loyalty, crossmedia,

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