Posts tagged with “media strategy”

Cross medial (PR) disaster management

By Rogier Brussee on 5 July 2010

The Deepwater Horizon accident not only killed 11 people but the oil spill is (up to now) the largest oil spill in the Gulf of Mexico, the second largest oil spill in the history of the United States and the third largest ever. Thus whatever way you look at it is a calamitous disaster. However, the precise amount of spilled oil is actually not very well known and lower estimates are still considerably below estimates for a rather similar incident from around 1980, the Ixtoc I spill. I had personally never even heard of that incident. Not only did it take place 25 years ago, but I fear that an even more important reason is that it took place in Mexican waters.

Tagged with: gulf spill, soclal media, media strategy, crossmedia,

› Continue reading Cross medial (PR) disaster management