A tale of two Mediabattles

This week the Media battle between students from the University of Applied Sciences Utrecht and Saxion in Enschede is taking place. It’s the third time we use this format, and this time the theme is inner city entrepreneurship. Students will work out a crossmedial strategy to attract more people to shops in the inner cities of Utrecht and Enschede, balancing physical with an on-line presence. Meanwhile a completely different media battle is going on: the struggle for freedom of the Egyptian people and people in other Arab states. While our media battles are in an atmosphere of friendly competition, in Cairo the media battle is rather more grim and, no offence to our commissioners, students, and colleagues, has higher stakes. What, if any, is their relationship ? In both cases there is a highly visible and important role for social media, mobile communication and internet usage.

Tagged with: security, egypt, social media, privacy, mediabattle,

Game on!

This morning over 100 students gathered in the centre of Utrecht to be part of the Kick-off of the MediaBattle. 

Tagged with: mediabattle, crossmedia,

Mediabattle

Last week students of the Universities of applied sciences Utrecht and Enschede took part in a media battle. The concept of the battle was quite simple; Five companies presented a real life case before the students which they had to find a solution to. The companies presented them with cases varying from funeral services to branding of a region. All this in only two and a half days time whilst working in teams of three or four. The challenge was on.

Tagged with: target group, mediabattle, crossmedia,