Posts tagged with “starbucks”
Experience? Yes, with milk and sugar please
By Jelke de Boer on 28 May 2009Product experience is hot. Experience is what makes the difference; nobody wants just another piece of soap when we can have an experience of a fresh sensation every morning instead. We’re moving from a product economy towards an experience economy. Take a look at this statement from Nivea when introducing new (European) products on the American market:
Tagged with: starbucks, nivea, experience,
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